Bangkok is not just the capital of Thailand. It is also a city with great lifestyle, thanks to the outstanding of Thai lifestyle products. Thai brands, from fashion to furniture, gift and houseware, have gained worldwide recognition. Furthermore, Thailand is one of the world’s top travel destinations, paving the way for numerous lifestyle product-related businesses such as hotels, resaurants, spas, and other businesses related to creative economy.
Globalization, technology, and social media have all transformed consumer behavior. In 2017, the Department of International Trade Promotion (DITP), Ministry of Commerce, launched STYLE Bangkok, an international consumer g
oods trade fair that offers all sorts of lifestyle products. The event held is the largest of its kind in terms of exhibition area size, responding to the changing consumer lifestyles. The fair is a combination of three international trade fairs, namely Bangkok International Fashion Fair and Bangkok International Leather Fair (BIFF & BIL), Bangkok International Gifts and Bangkok International Houseware Fair (BIG + BIH), and Thailand International Furniture Fair (TIFF).
STYLE Bangkok was most recently held in April 2018. The event was a success both in terms of the number of exhibitors, with more than 1,700 booths by both Thai and foreign exhibitors, and the number of visitors, with more than 51,000 attendees. The fair’s total sales amounted to THB 2,400 Millions.
The next edition of STYLE Bangkok is scheduled to take place from 17-21 October 2018 (trade days from 17-19 October, 10.00-18.00 hours and public days for visitors from 20-21 October, 10.00-21.00 hours) at Bangkok International Trade and Exhibition Center (BITEC), Bangkok. For this event, the DITP re-emphasizes the concept of “Crenovative Origin: Local Wisdom, Stylish Creativity,” focusing on creative designs, state-of-the-art innovation, and original lifestyle products.
A number of special exhibitions will also be held at the fair. Notable ones include Creative ASEAN, which displays furniture of up and coming designers from all over ASEAN countries; T-Style, which showcases fashion and lifestyle products by Thai designers; Innovation and Design Zone, displaying the latest innovations; Creative Services, exploring the potential of new Thai creations from wellness to medical industries, character licensing, printing and packaging; The Niche Markets zone; a cluster of exhibitions for specific products which consist of Mom&Kids, Pets, 60+ Products for Grand Generation and best-designed OTOP products.
STYLE Bangkok will be held from 17-21 October 2018 at BITEC, Bangkok. The trade days are from 17-19 October, 10.00-18.00 hours. Visitors can visit on public days from 20-21 October, 10.00-21.00 hours.
Organized by the Department of International Trade Promotion, Ministry of Commerce
Call center 1169 www.ditp.go.th www.stylebangkokfair.com
( Information from : https://www.facebook.com/pg/stylebkkfair/about/?ref=page_internal )